兩部門發文規范網絡主播從業行為

China's National Radio and Television Administration and the Ministry of Tourism and Culture have jointly issued a set of regulatory protocols for webcast anchors.

近日，國家廣播電視總局、文化和旅游部聯合印發《網絡主播行為規范》。

The protocols apply to performers who provide webcast, video, and audio services via the internet and also serve as a reference for virtual anchors powered by AI technology.
《行為規范》明確，通過互聯網提供網絡表演、視聽節目服務的主播人員，應當遵照本行為規范；利用人工智能技術合成的虛擬主播及內容，應當參照本行為規范。