華爾街的賺錢經 第79期:電子商務教父 杰夫·貝佐斯(5)

After the Web site was launched, it was fine-tunedlby Bezos and his employees to include features such as one-click shopping and customer reviews. Investors were able to buy stock in Amazon.com beginning in 1997 when the company went public. Over the next few years Bezos expanded the company by launching Web sites in Canada, the United kingdom, Germany, France, and Japan.

網站運行后，貝佐斯和他的員工精心調整其功能，增加了一鍵購物和顧客評語。1997年公司公開上市，投資者可以購買其股票。在接下來的幾年內，貝佐斯擴大公司同站，在加拿大、英國、德國、法國和日本等地開展業務。

Management Style

管理模式

On the surface Bezos was easygoing with a sense of humor. On the other hand, employees and chroniclers found that he was adamant in his expectations of quick turnaround time on project completion and high productivity, as well as of innovativeness and intelligence. Consequently, Bezos was characterized as a relentless recruiter of talented, innovative individuals. Bezos and personnel According to Bezos, "People here like to invent, and as a result other people who like to invent are attracted here. And people who don't like to invent are uncomfortable here. So it's self reinforcing".

表面上，貝佐斯是一個隨和而幽默的人。然而，同事和撰寫者發現，他專注于項目的快速周轉與效率，同時執著于創新與才能的發現。因此，貝佐斯以不遺余力招聘有天分、創新能力強的員工而出名。貝佐斯和人事經理全面檢查未來員工大學成績和 SAT的分數。貝佐斯說：“這里的員工喜歡發明，因此其他喜歡發明的人也會被吸引到這里來。不喜歡發明的人呆在亞馬遜會不舒服。所以這是個自我加強的過程。”

To encourage new ideas, Bezos instituted the Just Do It program, wherein the winners were those who proceeded with projects that they felt would help the company without first asking their bosses' permission.

為鼓勵新思想，貝佐斯開展了“想到就做”這個項目——員工無需上級許可就可以直接實行對公司有利的想法并能獲得獎勵。

注釋：

1. launch vi. 開始;下水;起飛

例句：The municipal government will launch an extensive public works program next year.

市政府將于明年開始一項大規模的市政工程計劃。

2. productivity n. 生產力;生產率;生產能力

例句：Scientific inventions such as these have raised labour productivity by a big margin.

諸如此類的科學發明， 都大大提高了勞動生產率。

3. reinforcing vt. 加強(reinforce的ing形式)

例句：Light entering this lattice gets bounced around in ways that generate colour by reinforcing the peaks of some wavelengths and cancelling out those of others.

進入該格子的光線反彈回來，通過加強了一些波長的波峰和減少了其他的波峰長度來產生出顏色。

4. institute vt. 開始(調查);制定;創立;提起(訴訟)

例句：There is more serious talk of it, though not at the institute level.

對于這個問題應有些更嚴肅的說法，盡管不是再研究所的層次上。

5. permission n. 允許，許可

例句：It is forbidden to reprint any article from this magazine without special permission.

本雜志中的各篇文章未經特殊許可一律不得轉載。