世界名牌博覽：東風日產

日產(NISSAN )，是日本的一家汽車制造商，由鲇川義介(Aikawa Yoshisuke)于1933年在神奈川縣橫濱市成立，目前在二十個國家和地區(包括日本)設有汽車制造基地，并在全球160多個國家和地區提供產品和服務。公司經營范圍包括汽車產品和船舶設備的制造、銷售和相關業務，現任總裁兼首席執行官為卡洛斯·戈恩(Carlos Ghosn)。1999年，雷諾與日產汽車結成獨立的合作伙伴關系，在廣泛的領域中展開戰略性的合作，日產汽車通過聯盟將事業區域拓展至全球，其經濟規模大幅增長。

“NISSAN’(ニッサン)是日語 “日產”兩個字的羅馬音形式，是日本產業的簡稱，其含義是 “以人和汽車的明天為目標”。

圖形商標是將NISSAN放在一個火紅的太陽上，簡明扼要地表明了公司名稱，突出了所在國家的形象，這在汽車商標文化中獨樹一幟。

Nissan is one of the world’s largest car manufacturers. It started as the Kwaishinsha Motorcar Co. in 1918 and then the DAT Motorcar Co. The company became Nissan in the 1930s. It became a major supplier of equipment to Japan’s military before WWII. Nissan expanded overseas in the 1950s. Its compact Datsun car was a huge international success and established Japanese cars outside of Japan. By 1970, they were one of the largest car exporters in the world. Its globalization continued with making cars overseas and forming partnerships with companies such as Renault. Carlos Ghosn became president of Nissan in 2000 when the company was in big financial difficulties. He masterminded a spectacular corporate turnaround to re-establish Nissan as a leading and profitable manufacturer.